Better Targeting Translates to Improved ROI

Utilizing Active Analytics, we are able to act and react in real time to changing consumer behavior. In turn, we are making the system even smarter and immediately increasing ROI.


  • Age
  • Gender
  • Household income
  • Occupation
  • Page category
  • Time of day
  • Weather
  • Operating system
  • Browser language
  • In-market intent
  • Past purchases / Frequent buyers
  • Search intent
  • Psychographics
  • Country
  • State (region)
  • DMA
  • City
  • Zip (postal code)
  • Radius targeting
  • Purchase behaviors
  • Recent purchasers
  • Household types

Strategies to Reach Your Prospects

Predictive Targeting: Let the science and technology find new prospects based on hundreds of mathematical formulas making real-time optimizations to the settings and placements of your campaign.
Retargeting: Re-engage your passive or lost prospects with relevant messaging and offers. Retargeting is the best way to save those prospects that slipped through the conversion funnel. We help you maintain your customers’ interest and purchase intent for your brand and products.
IP Targeting: Location Based Targeting allows you to target audiences at companies who make their IP addresses public. Great for B-to-B campaigns.
Run Cross Channel: Let Meredith Broadcast Digital Solutions deliver your message across video, display, mobile and social high value impressions.

Our Audience Extension Advantage

  • Local
  • Human-Element
  • Customization
  • Brand Safety Assurance
  • Machine Learning Technology