Strategies to Reach Your Prospects
Creative is Key: Take advantage of the location technology and that your prospect is on their mobile device and serve a Dynamic, Geo-Fenced Ad. Also utilize Rich Media to get attention: Expandable or Action oriented ads are a way to engage your prospect. Finally, make sure that your ending destination URL corresponds to the ad/offer and is a mobile-friendly/optimized page.
Combine Technology and Targeting: Beacon technology gives you proximity allowing you to engage with your customers, who are on their smartphone, by sending relevant messages that will improve upon their experience with your product or service while in your store.