LOCATION TARGETING

  Reach the Right Audience at the Right Time

Our robust location, audience, and contextual targeting capabilities allow you to reach your customers more accurately and deliver better results.

Capabilities

  • Geo-fence
  • Geo-conquesting
  • Behavioral audience
  • Contextual
  • Carrier
  • Day parting
Rich Media: Expandable, Dynamic Geo-aware, Interstitial, Splash Screen
Actionable Ads: Tap to Call, Calendar, Email, URL, Map, App Download, Video, Social
Click for examples
Beacon: Both app and Passbook initiated

Strategies to Reach Your Prospects

Creative is Key: Take advantage of the location technology and that your prospect is on their mobile device and serve a Dynamic, Geo-Fenced Ad. Also utilize Rich Media to get attention: Expandable or Action oriented ads are a way to engage your prospect. Finally, make sure that your ending destination URL corresponds to the ad/offer and is a mobile-friendly/optimized page.
Combine Technology and Targeting: Beacon technology gives you proximity allowing you to engage with your customers, who are on their smartphone, by sending relevant messages that will improve upon their experience with your product or service while in your store.

Our Location Targeting Advantage

  • Best location data set in the industry focused on LAT/LONG
  • Comprehensive consumer intelligence
  • Access to premium app inventory outside of Meredith O&O apps
  • Scale that includes high valued impressions